*The Chief Content Officer (CCO) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.
The job of the CCO is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. This includes:
*Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.
*Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
*The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
*Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
*Integration of content activities within traditional marketing campaigns..
*Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
*Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
*Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
*Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus.
*1-5 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).
*Experience with creating compelling messages for different target demographics. Crisis communications experience a plus.
Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).
*Excellent communications skills, with a solid knowledge of English grammar and the ability to present ideas in a clear and concise way, both verbally and in writing, to both internal and external stakeholders
*Ability to type quickly and accurately.
*Very proficient in Internet search.
MODE OF APPLICATION:
Interested Applicants should forward their CV to: bloomfieldng @gmail.com or forward their mobile number and details to the mobile number displayed on this advert